Addressing the Privacy Paradox by Expanded Privacy Awareness - The Example of Context-Aware Services

When interacting with applications, users are less restrictive in disclosing their personal data than if asked in an application-independent context. On a more general level this behavior is termed as privacy paradox. The creation of privacy awareness can assist users in dealing with contextaware services without harming their privacy unintentionally, thereby addressing the privacy paradox. The paper in hand provides a research approach towards the integration of privacy awareness on an application-specific level, especially taking into account conflicting interests between users and providers of context-aware services. It shows that expanding privacy awareness towards knowledge about methods and tools to react turns out to be useful.